Patient Centred Care

Patient Centred Care on the High Street

The start of the New Year saw the birth of a new retail pharmacy brand on our high streets. The largest independent pharmacy buying group in the UK has been developing its retail presence since 2011 and until now the growing chain of Avicenna owned pharmacies has had no single branded retail presence.

Owned entirely by its members, Avicenna provide buying power and support to over 1000 independent pharmacists.

cdw+partners were commissioned to develop a cohesive brand identity and retail platform that would unify the corporate and retail brands and help engage with the Avicenna customer across all touch points.

The new unified identities ultimately represent the coming together of two parties, whether that be Avicenna and its members, their patients or suppliers.

The new Avicenna Pharmacy identity gives the brand a single and consistent personality and tone of voice and establishes their core values of patient centred care. Avicenna CEO Salim Jetha commented, ‘This is what Avicenna has always been about, working together for a brighter outcome for all.’

The brand was launched at the British Medical Association on 23rd January 2015. The roll-out starts immediately and should be complete by the end of the year.