Coffee in Portugal is part of the fabric of life and coffee houses such as Jeronymo have a significant place in Portuguese culture, whether it’s dropping in for a quick shot on the run or to get together for a leisurely catch up with friends.
The brief was to create a brand experience that captured the essence of the traditional coffee house in an entirely modern way.
Our aim, working in collaboration with our friends at brand agency Pearlfisher, was to place Jeronymo at the heart of everyday living, making it the definitive, modern coffee shop in Portugal. Creating a iconic identity and vibrant branded environment that celebrates the passion for coffee, adapts to the differing customer missions throughout the day and creates a more engaging evocative and emotional connection with the customer.
Under the “Coffee & Friends” motto, Jeronymo presents itself as the ideal meeting point, for sharing a good coffee with friends.
By introducing a gallery of work by local and regional artists we ensured that every store will have its own individual character.
Family run retailer Cook, the purveyors of innovative home cooked food from your freezer, approached CDW with a brief to evolve their established retail format. Our team developed a store concept focussed around the heart of the home.. the kitchen table. Our new store format has now been rolled-out across 85 shops and installed as concessions into 1000 independent retailers.