Our Work


The Wickes store personality project involved the conceptual development of the entire Wickes communication structure from Brand communication through to individual product information, store zoning and supporting communication mechanics.

The aim, to make the store easy to navigate and product communication clear and efficient. The project scope involved spanning the wider range of products from the hard end enablement of the builder’s merchant through to the inspirational kitchen showroom.

Using the in-store navigational material to communicate their unique product proposition and focussing on quality rather than relying on campaign material.

Wickes DIY Home Improvements Retail Design

Wickes DIY Home Improvements Retail Design