We were commissioned by Countrywide Farmers to design a new brand identity, define the future brand proposition and communicate what the business stands for as part of their ambitious growth strategy.
As a leading multi-channel provider of goods and services, Countrywide Farmers have been supporting rural communities since 1902, a key element of our commission was to make more reasons for customers to visit the new stores.
Our work forms the benchmark for how the business acts and presents its self, both internally and towards its customers.
Having established the strategy, we went on to develop a new brand identity, communication hierarchy and store format concept.
The new identity is currently being rolled out across the estate, with a new concept store launch imminent.