It is nearly that time of year again – gents dust off your bowler hats and ladies air those vintage dresses – Goodwood Revival, the world’s most popular historic motor race meeting, returns for 2011 this September.
One of the highlights in 2010 was the 2000sq.ft convenience store created by cdw+partners and built with Yorkon Construction Design. The client was none other than renowned retailer, Tesco. Their brief gave our creative team license to explore all things “flower power” and realise the essence of retailing in the hazy days of the late 1960’s. The pop-up Tesco store featured DayGlo posters, Green Shield Stamps, new fangled checkouts, a Chillerama food cabinet and even a Cashomat!
The 2011 Tesco store will once more be packed to the brim with old favourites – specially packaged to look much the same as they did in their 60’s heyday. The store proved hugely popular with the Revival visitors and we are confident the 2011 version will relive those glory days again.