The brief – to deliver a Mothercare store that truly meets the needs of parents and parents to be.
cdw+partners were given the opportunity to help create the future vision of the out of town ‘Parenting Centre’.
We worked closely with Mothercare to create an inspirational, vibrant, contemporary new concept store in Edmonton.
We listened to the customers’ requirements and provided practical solutions, a dedicated parent learning space, aspirational nursery roomsets, a click and collect service, logically laid out products and a softer contemporary environment.
However, a store dedicated to such an exciting journey as parenthood wouldn’t be complete without an element of the unexpected, so we pushed the boundaries.
A huge rocket lift with lights and engines elevates customers to the mezzanine where giant Happyland characters and play sets await them.
Customers also expect to try out pushchairs before they buy, so we created a test track with different terrains to put the buggies through their paces.
With so much going on in the new store to keep them amused, hopefully the children will sleep well!