Coffee in Portugal is part of the fabric of life and coffee houses have a significant place in Portuguese culture, whether it’s dropping in for a quick shot on the run or to get together for a leisurely catch up with friends. The brief: to create a brand experience that captured the essence of the traditional coffee house in an entirely modern way. Our aim, working in collaboration with brand agency Pearlfisher, was to place Jeronymo at the heart of everyday living, making it the definitive, modern coffee shop in Portugal. Creating a iconic identity and vibrant branded environment that celebrates the passion for coffee, adapts to the differing customer missions throughout the day and creates a more engaging, evocative and emotional connection with the customer. By introducing a gallery of work by local and regional artists we ensured that every store will have its own individual character.