Mother’s Pride

A first glimpse at our latest delivery. We recently re-thought the baby department for Tesco Extra formats in Central Europe.

The new department was created to allow customers to self serve on larger products that would normally call for a visit to the stock-room, thus freeing up colleagues to spend more time in helping and advising customers.

The concept included a greater emphasis on essential product information, support and product story telling.

The first store opened in Letnany in the Czech Republic.