Over the last two years we have been working with Thorntons and their owners Ferrero to define and deliver their future retail proposition.
When Winsor & Newton, the world’s leading fine art materials manufacturer wanted to create a completely new range of super premium water colour papers, they asked us to help launch the new products.
Over the past two years we have been working with and are excited to have helped launch Fabb Sofas, an entirely new brand into home furnishings retail market.
We have been working with Guy Warner for over ten years designing individual new store initiatives. This latest store in Winchcombe is all about leveraging the relationship with local farmers and suppliers.
Avicenna is the largest independent pharmacy buying group in the UK. They commissioned cdw+partners to develop a new pharmacy brand for their growing chain of Avicenna owned pharmacies. Initially run as a family of independents it had no high-street branded retail presence and no structure for communicating its values and offer.
The new store format for the The Southern Co-operative at its branch in Freshwater on the Isle of Wight has been designed to meet the needs of customers in the area by introducing local personality with a focus on fresh ‘local hero’ products and to accommodate increased ranges and better services.
We have created a brand identity and store format for a new retailer, designed to change the way people think about the flooring in their homes.
Finalist in the Best Non-food Design of the year and the Best POP/VM Solution of the year categories in the Retail Interior Design Awards 2015.
Building on our work on the out of town stores we created a more fashion focused proposition, expressing Mothercare’s mission and heritage as a supporting partner in parenting since 1961.
This concept has now been rolled-out in over 700 stores across 52 countries.
Yellow Jersey puts the focus firmly on the cyclist – both leisure and competitor. Leading brands are to be sold in-store and on a dedicated website in an environment that prides itself on being at the forefront of cycling knowledge.
Family run retailer Cook, the purveyors of innovative home cooked food from your freezer, approached CDW with a brief to evolve their established retail format. Our team developed a store concept focussed around the heart of the home.. the kitchen table.
Our new store format has now been rolled-out across 85 shops and installed as concessions into 1000 independent retailers.
The aim to re-establish the presence of Robert Dyas on the high street. The well loved brand had lost direction and the project’s focus was to concentrate on its core proposition as the ‘really useful store.’
Our work involved establishing the c store strategy and clearly defining the store segmentation from price sensitive to truly affluent neighbourhoods and across city centre on the move stores and neighbourhood community stores.
Our aim working in collaboration with our friends at brand agency Pearlfisher was to place Jeronymo at the heart of everyday living, making it the definitive, modern coffee shop in Portugal.
We developed products that could be ‘retailed’ and a brand identity and environmental concept that would support this, through customer browsing and more informal engagement and consultation with the staff.
The Wickes store personality project involved the conceptual development of the entire Wickes communication structure from Brand communication through to individual product information, store zoning and supporting communication mechanics.
The development of a standalone retail format for Halfords Bikehut, allowing the brand access to the ‘serious’ cyclist market and allowing the brand to focus on specialist and higher end product.
The project involved the total overhaul of the store format, covering product, service, environment and in-store communication. The concept created a series of distinct product zones, including a wine cellar, bakery and delicatessen.
The aim to re-establish the presence of Tesco Bank on the high street. The well loved brand had lost direction and the project’s focus was to concentrate on its core proposition as the ‘really useful bank.’
Aligning the store to the brand values, and providing an easier to navigate more engaging and inviting environment, focussing on expressing mothercare’s authority within the sector. The concept set the product zoning principles around the ‘mums to be’ journey.