As part of Bremont’s strategy to build greater brand and product awareness we have designed, developed and manufactured a series of pop up experiences.
Bremont is a brand dedicated to designing, engineering and manufacturing remarkable timepieces tested beyond endurance.
The brand has strong links to both civil and military aviation as well as the world of adventure. They engineer watches that continue to perform in the most severe conditions, whether withstanding the G force of ejecting from a military jet or crossing Antarctica.
In a retail sector dominated by the traditional jewellery aesthetic we wanted to ‘design to disrupt’, creating an environment with real stand out that reflected Bremont’s personality to the core.
This led to the creation of what we have named the Aeropod.
The aircraft aesthetic leaves the customer in no doubt that their watches are designed to be ‘professional tools’ built to the highest standards. An interactive element allows the customer to learn more about the displayed watches through selecting relevant video clips played out upon the large screen.
We are continuing to develop the Aeropod for other uses from retail through to events and hospitality.
The first pop up made its debut at Watches of Switzerland Regent’s Street. Keep an eye open for it in new locations.