The Budgens new premium store in Moreton-in-Marsh has been designed to support Budgens’ brand values of ‘real food for today’s communities’.
The project involved the total overhaul of the store format, covering product, service, environment and in-store communication. The concept created a series of distinct product zones, including a wine cellar, bakery and delicatessen. The latter features a ‘Good to Go’ area where shoppers can buy juices, smoothies and coffee as well as a range of prepared foods.
The concept has now been successfully rolled out across the Musgrave symbol group’s network.
The aim to re-establish the presence of Robert Dyas on the high street. The well loved brand had lost direction and the project’s focus was to concentrate on its core proposition as the ‘really useful store.’