We were delighted to be commissioned by Carlsberg to create an exciting new branded sports bar at the Empire Casino.
We worked closely with Carlsberg and London Casinos International to create a ‘sports haven’ for casino regulars and dedicated sports fans alike.
Situated in the heart of the West End, The Empire Casino provides a perfect backdrop for premier sports action.
With live coverage of Premiership, La Liga, Scottish, Bundesliga, Serie A, Ligue 1 & Australian Football, Cricket, Golf, F1, Basketball, NFL and much more, the Carlsberg Sports Bar is undeniably one of the best sports bars you’ll find.
The project involved the total overhaul of the store format, covering product, service, environment and in-store communication. The concept created a series of distinct product zones, including a wine cellar, bakery and delicatessen.