Our Work


Family run retailer Cook, the purveyors of innovative home cooked food from your freezer, approached cdw+partners with a brief to evolve their established retail format.

Our team developed a store concept focussed around the heart of the home….. the kitchen table.

We created a clearer communication structure designed to help the customer visualise the finished meal, encourage them to try new dishes and established a tone of voice that expressed all that Cook stands for.

The first store opened in Muswell Hill and the format has now been rolled-out across 85 new stores and installed as concessions into 1,000 independent retailers.

Cook frozen food communication

Cook Frozen Food Retail design