Our Work

Coop Midcounties Brand identity

The Coop Midcounties operate a range of businesses and these used varying applications of the Coop Midcounties brand identity.

We were asked to rationalise the application of the new Coop Midcounties brand identity across all of the nine businesses. We generated a comprehensive set of brand application guidelines, including the logos and visual assets in their various forms, along with colours and fonts applicable to stationary, marketing collateral, digital applications and shop fascia signage.