The Coop Midcounties operate a range of businesses and these used varying applications of the Coop Midcounties brand identity.
We were asked to rationalise the application of the new Coop Midcounties brand identity across all of the nine businesses. We generated a comprehensive set of brand application guidelines, including the logos and visual assets in their various forms, along with colours and fonts applicable to stationary, marketing collateral, digital applications and shop fascia signage.
As part of our work rationalising the Coop Midcounties identity across all of its businesses, the client asked us to explore how they could bring together the array of locally sourced and ethical products under one sub-brand.
The new store format for the The Southern Co-operative at its branch in Freshwater on the Isle of Wight has been designed to meet the needs of customers in the area by introducing local personality with a focus on fresh 'local hero’ products and to accommodate increased ranges and better services.