‘Retailing an intangible’ formed the basis of the brief for Coventry Building Society. Although seen as a regional player Coventry Building Society is one of the largest building societies in the country.
cdw+partners developed the retail strategy with a proposition that the financial products could be made more relevant and engaging to the customer if they focussed on the customers needs.
We developed products that could be ‘retailed’ and a brand identity and environmental concept that would support this, through customer browsing and more informal engagement and consultation with the staff.
The aim to re-establish the presence of Tesco Bank on the high street. The well loved brand had lost direction and the project’s focus was to concentrate on its core proposition as the ‘really useful bank.’