Over the past two years we have been working with and are excited to have helped launch Fabb Sofas, an entirely new brand into the home furnishings retail market.
Fabb Sofas are taking a very different approach to engaging with their customers.
As sofa designers and manufacturers they are committed to making sofa buying easy and pleasurable at every turn.
We were involved in the project from the outset, helping to define the brand proposition; establish the tone of voice and communication structure, resulting in a unique and immersive store concept experience.
There are currently seven stores open in the UK with a further two currently in development.
Click on image above to take a tour in our Southampton store!