Godrej Nature’s Basket project developed out of the massive economic growth in India and the subsequent increased spending power has created unprecedented demand for premium international products and services.
Godrej are one of India’s most respected and trusted brands. We have helped them take full advantage of this exciting and emerging market by creating a premium store concept for their expanding chain of Godrej Nature’s Basket grocery stores.
These stores offer the best of international grocery products together with an unrivalled level of service and food expertise in an environment that truly reflects this innovative and exciting brand.
The first store opened in the affluent ‘Bollywood’ Juhu suburb of Mumbai and there are more stores being rolled out across major cities in India.
Our creative team have enjoyed learning about the unique aspects of retailing in an entirely different culture and the challenge of blending the best of both worlds to deliver a uniquely Indian, luxury customer experience.
Godrej Nature’s Basket has taken two prestigious awards at the Coca Cola Golden Spoon Awards in India.
We’re pleased to reveal that the team walked away with ‘Most Admired Speciality Retailer of the Year’ and
‘Most Admired National Supermarket Chain of the Year’
Along with our partners at The Clearing we helped redefine the customer experience and create a new store proposition truly aligned to their position as the market’s only premium offer.
The project involved the total overhaul of the store format, covering product, service, environment and in-store communication. The concept created a series of distinct product zones, including a wine cellar, bakery and delicatessen.
Family run retailer Cook, the purveyors of innovative home cooked food from your freezer, approached CDW with a brief to evolve their established retail format. Our team developed a store concept focussed around the heart of the home.. the kitchen table. Our new store format has now been rolled-out across 85 shops and installed as concessions into 1000 independent retailers.