Potter Raper is an established surveying practice operating in London and the South East. They approached us to look at updating how they present the business to potential clients and design a new brand identity. Their original brand had become dated and said nothing about their expertise or their position as a well-respected project management, quantity surveying and building surveying consultancy within the construction industry.
We started by auditing how they communicated across the entire business from client communication and promotional material to internal documentation and reporting.
We then set about creating a new brand identity and establishing an appropriate tone of voice and communication guidelines.
The identity, inspired by the elements of building and the dynamic of architectural perspective, work to create a modern and bold statement representative of the client’s professionalism and working practices. The final brand identity will launch in mid-2019.
Avicenna is the largest independent pharmacy buying group in the UK. They commissioned cdw+partners to develop a new pharmacy brand for their growing chain of Avicenna owned pharmacies. Initially run as a family of independents it had no high-street branded retail presence and no structure for communicating its values and offer.