We were approached by Fabb Sofas (a new player to the competitive home furnishing market) to create a new retail brand identity, communication structure and store experience. Fabb Sofas had identified a gap in the market for a new kind of sofa retailer – a brand designed to appeal to the budget conscious mainstream consumer, but with a greater emphasis on style, in a more design-led environment, all without the usual hard sell.
The stylised heart at the core of the logo captures the love and passion the brand has for design as well as reflecting how people feel about their home.
We created an engaging retail brand identity with personality and tone of voice full of life and humour that was designed to work consistently across multiple platforms, from above and below the line as well as forming an intrinsic part of the in-store experience.
Click on the image above to take a tour in our Southampton store!
Over the past two years, we have been working to help launch Fabb Sofas, an entirely new brand into the home furnishings retail market.
We have created a brand identity and store format for a new retailer, designed to change the way people think about the flooring in their homes. Finalist in the Best Non-food Design of the year and the Best POP/VM Solution of the year categories in the Retail Interior Design Awards 2015.