Our Work

Fabb Sofas Brand

We were approached by Fabb Sofas (a new player to the competitive home furnishing market) to create a new retail brand identity, communication structure and store experience. Fabb Sofas had identified a gap in the market for a new kind of sofa retailer – a brand designed to appeal to the budget conscious mainstream consumer, but with a greater emphasis on style, in a more design-led environment, all without the usual hard sell.

The stylised heart at the core of the logo captures the love and passion the brand has for design as well as reflecting how people feel about their home.

We created an engaging retail brand identity with personality and tone of voice full of life and humour that was designed to work consistently across multiple platforms, from above and below the line as well as forming an intrinsic part of the in-store experience.


Click on the image above to take a tour in our Southampton store!

Fabb Sofas packaging design brand identlty