Our Work

Tapi Carpets Brand

Every aspect of our design of the Tapi Carpets brand identity, brand communication and store concept, has been considered in making the customer journey as easy and pleasurable as possible.

Most customers’ perception of flooring stores is of overcrowded, dusty warehouses with a bewildering range of choice and price points. The customer feels they lack the knowledge to be in control of the decision making the process and the traditional salesperson holds all the cards.

Tapi Carpets has changed this with clear communication, comparison of good, better, best with the aim was to clearly communicate the transformational effect that flooring has on our homes to the forefront.


Tapi-Carpets_in-store customer feedback