Most customers’ perception of flooring stores is of overcrowded, dusty warehouses with a bewildering range of choice and price points. The customer feels they lack the knowledge to be in control of the decision making the process and the traditional salesperson holds all the cards.
Tapi Carpets has changed this with clear communication, comparison of good, better, best with the aim was to clearly communicate the transformational effect that flooring has on our homes to the forefront.
We have created a brand identity and store format for a new retailer, designed to change the way people think about the flooring in their homes. Finalist in the Best Non-food Design of the year and the Best POP/VM Solution of the year categories in the Retail Interior Design Awards 2015.