The Wickes store personality project involved the conceptual development of the entire Wickes communication structure from Brand communication through to individual product information, store zoning and supporting communication mechanics.
The aim, to make the store easy to navigate and product communication clear and efficient. The project scope involved spanning the wider range of products from the hard end enablement of the builder’s merchant through to the inspirational kitchen showroom.
Using the in-store navigational material to communicate their unique product proposition and focussing on quality rather than relying on campaign material.
The aim to re-establish the presence of Robert Dyas on the high street. The well loved brand had lost direction and the project’s focus was to concentrate on its core proposition as the ‘really useful store.’
Family run retailer Cook, the purveyors of innovative home cooked food from your freezer, approached CDW with a brief to evolve their established retail format. Our team developed a store concept focussed around the heart of the home.. the kitchen table. Our new store format has now been rolled-out across 85 shops and installed as concessions into 1000 independent retailers.